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Blog tasks: Daily Mirror case study Language + Audience

Language

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: the title the top of the newspaper
Pug: the exciting news
Splash Head: the line above the story, which gives the author’s name and sometimes their job and location
Slogan: a short phrase that is easy to remember
Dateline: tells the reader where we obtained the basic information for a story.
Kicker: a line of newspaper type set above a headline
Byline: A byline tells the reader who wrote the story
Standfirst: an introductory paragraph in an article

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).

weekday editions of the Mirror will increase by 5p to £1, with the Saturday edition increasing from £1.60 to £1.70. 

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.

The main stories are about The NHS workers raise only being £3.50 a week and the controversy about Meghan Markle and the royal staff.

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

This is because most tabloid newspapers focused on gossip and soft news as it can be more interesting than hard news and the daily mirror also does this.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

it is 80% images and 20% news

Audience

1) What is the Daily Mirror's audience? List the key statistics here.

Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. As digital media have gained in prominence, newspapers have attracted younger readers.

152,000 parents with kids under 18

A typical Mirror reader is 60

Most readers are of the ABC1C2 social grade

A typical Mirror reader is married.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

 it is aimed at predominantly working class readership.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

The Daily Mirror in our CSP offers the audience opportunities to engage with the stories on a much more personal level. The newspaper is almost breaking through the normal codes and conventions of a news story to speak directly to the reader.

4) Why are print newspapers generally read by older audiences?

Many seniors are in the habit of watching the news to keep up with current events. Some people see it as a civic duty to stay abreast of what is going on in the world around them. However, bear in mind that many good things are occurring every day that are never reported in the news because they lack sensational value.

5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers? 

It has been constructed as a bad thing and that it will steal people's jobs



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