Skip to main content

Ownership and control: blog task

 1) Why did Facebook buy Instagram for $1bn in 2012?

Facebook Bought Instagram because Paul Kedrosky, a tech investor and author of the Infectious Greed blog, told the BBC: "I understand Instagram has 13 employees - so at $77m a head that makes it the most expensive business deal in history that I can think of."

2) What are the benefits for media companies of vertical integration?

  • Lower transportation costs and turnaround times.
  • Reduced disruptions and quality problems from suppliers.
  • Lower costs through economies of scale.
  • Improved profitability.

3) What are the benefits for media companies of horizontal integration?

It helps to create more money and makes the company more popular among readers

4) What is a subsidiary?

 a subsidiary is a company that belongs to another company

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).
Disney
  • Sony Pictures Motion Picture Group
  • Warner bros

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

Marvel Studios
Lukas Films
Fox
20th Century
Sky 
National Geographic
Hulu
ESPN
ABC
History Network

7) Why did Disney buy Fox - what are the benefits?

Disney's acquisition of Fox will enhance its portfolio with popular franchises and branded content. The addition of Fox will give Disney access to hit movie franchises such as X-Men, Avatar, and Planet of the Apes.

Comments

Post a Comment

Popular posts from this blog

Introduction to OSP: Influencers blog tasks

  Introduction to OSP: Influencers blog tasks 1) What years did YouTube, Twitter and Instagram launch? YouTube : 2005 Twitter: 2006 Instagram: 2010 2) What is the definition of an influencer? a person or thing that influences another. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.   Justin Bieber  is known as one of the most “influential” social media users with his 37+ million followers. 4) How big is the influencer industry according to the article? USD 7.36 billion in 2021 5) What are the problems associated with being an influencer? Online Hate and Abuse . A challenge commonly faced by every social media influencer is learning how to deal with online trolls that tend to come from others who are envious of the creator's success. 6) Why is it suggested that audiences actually like being sold products by influencers? According to the consumer survey, this is...
Post a Comment
Read more

Videogames: Lara Croft Go blog tasks

  Language 1) When did Lara Croft first appear in a videogame? 1996- Tomb  Raider 2) What classic films influenced the creation of Lara Croft and the Tomb Raider games? The narrative of Tomb Raider was influenced by  Indiana Jones   3) How has Lara Croft and Tomb Raider moved beyond just being a videogame? Lara Croft has featured in films and has appeared on magazine covers more times than any supermodel. 4)  What devices can you play Lara Croft Go on?   Android, iOS, Windows, and Windows Phone devices . Versions for PlayStation 4, PlayStation Vita and Steam were released in December 2016. 5) What type of game is Lara Croft Go? Lara Croft Go is a  turn-based puzzle video game  in the Tomb Raider franchise. Its core gameplay and control-scheme is similar to its predecessor, Hitman Go. 6) How does Lara Croft Go use narrative (storyline) to make the game enjoyable for the audience?  Lara Croft Go explores the ruins of an ancient civilisation in ...
Post a Comment
Read more