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KISS FM Breakfast show CSP: blog tasks

 Audience

1) What is KISS FM's mission?

KISS FM UK, KISSTORY and KISS FRESH try to entertain 15-34 yr olds

What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The target audience for kiss fm are teenagers and middle aged men. a good majority of the kiss audience would fit in working or middle class people. 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

Kiss use digital media to host competitions and giveaways. they also use technology to engage with their audience by doing polls where  the audience can vote and also ask for requests on who they want to be showcased on the breakfast show.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS FM UK use social timelines to YouTube, live events and on-demand streaming on apps, to connect with its audience.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

The audience can conveniently download an app on their phone from which they can Listen live and get the latest from The KISS Network where you will find the latest news,reviews, competitions from their commercial partners and the intel on their upcoming events.

Q6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

KISS FM listeners are passive audiences. This is because they are just listening to the radio and not being engaged with enough to make them active audiences

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