Sohail's Blog

Audience Effects Theory 1) Write a definition of a  passive  A passive audience accepts and believes all messages in any media text that they receiv e 2)  Write a definition of an  active  audience An audience that Doesn't just mindlessly Accept everything they are told 3) Write a definition of the  hypodermic needle  theory The Hypodermic Needle Theory is a linear communication theory which  suggests that media messages are injected directly into the brains of a passive audience 4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Friends (TV Show)  > Why: People can easily relate to the character as the show is aimed at people in from their teens to late 20's   DIVERSION/ENTERTAINMENT: Ackley  Bridge   >

Reception Theory 1) What is the preferred reading of a media text? What The producer is trying to communicate to the audience 2) What is the oppositional reading of a media text? What You the person consuming  the content perceives  the media text as 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? In the Harry Brown Trailer , the Preferred   Reading of the content from the producers would be that young people are dangerous and don't have feelings or emotions.  4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this reading of young people as it could be perceived as stereotyping. This may also deter them from watching the actual movie. Prefered reading: The Prefered reading of the mcdonnalds advert could be that they are trying to convey to the audience that the burger is worth your hard earned money and it is all you will need " A meal disguis

 WWW- Aside From Q1, You should start well and show knowledge of media terminology. If you can match that on the higher mark questions you will make rapid progress EBI- Q8+Q9 are holding you back here. Those are the higher mark questions (4 marks and 8 marks ) and you need to write extended paragraphs focused on the question in order to reach the top levels. Q1- 0 marks Q2- full marks  Q3- Full marks Q4- Full marks Q5- 1/2 Marks Q6- 2/3 Marks Q7-1/2 Marks Q8-1/4 Marks Q9-2/8 Marks 3) Did you get any  media terminology  wrong in the assessment? If yes, make a note of it here for future revision: No i don't believe that I did make any mistakes in terms of media terminology      4) Identify one of your  stronger  questions. Why did you do better on this question? I believe that question 4 is one of my stronger questions  as I could understand and briefly explain  target audience  5) Identify one of your  weaker  questions. Why did you score lower on this particular question? I believe

Camera Shots:  At 1:11 There is a Close up camera Shot on the Woman. The woman has a very serious and intense Facial expression. This may indicate to the audience that she is very stressed or nervous.   I can identify that at 1:16 there is a sort of over the shoulder shot as its not over a person its over a monitor. This may indicate that the people are trying to figure out something on the computer. On 1:50 I can identify that there is a over the shoulder shot  the person looks like they have just figured out something which suggests that they are planning something important. From 3:00 to 3:30 there are a lot of fast paced  shots which may indicate to the audience that the flow is ramping up. This communicates to the audience a sense of drama and action since the flow has switched up and everyone is very sporadic from 3:48 to 4:00 the scene is very intense since the camera spins around a lot to different places as the doctor tires to answer the phone