Sohail's Blog

  1) What does BAME stand for? 'BAME' stands for ' Black, Asian and minority ethnic ' and 'BME' stands for Black and Minority Ethnic 2) Why is there a need for blood in the BAME community? There is a need  for blood in the BAME because there are more unique types of blood that are for the majority,  found in the BAME community  and there weren't  at the time of the advert enough people donating their blood.  3) What does this advert want people to do once they've seen it (the 'call to action')? Once the person has seen the advert they want them to go and donate blood as soon as they can so that they can save lives and keep people out of the hospital. 4) Why is the advert called 'Represent'? it's called represent because they want people from these communities to do something and to represent their heritage. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who

  1) Why is the advert set in the 1950s? What audience pleasure does this provide?  This Gives the audience  Nostalgia as the audience will recognise the actor from her past movies. 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). The Advert uses Hero, villain and helper as the Character Types that are present in it. 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? The adverts' Story starts off with an equilibrium where Audrey Hepburn is on a bus and is having a good bus ride. Then the disruption happens the bus crashes into a fruit stand and now the bus isn't going anywhere which means she will need to wait for the problem to be solved.    New equilibrium  Then a man pull over with a car and  Audrey Hepburn  gets in his car and the day is saved.  4)   Who is  Audrey Hepburn? Audrey Hepburn was a huge

    1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Women are represented as only being a housewife and not having free will. they also need to be happy with what they are doing.  3) How does the heading message ('OMO makes whites bright') and the typography promote the product?  It promotes how much the product can help your housewife's life at home cleaning since now the product can make your "whites, bright". 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The costume and make up of the model placed in the advert suggest that women in the 1950's have to have perfect hair and  make-up even when they are at home. 5) Why is a picture of the product added to the bottom right of the advert? There is a picture of the product in the bottom right so that you will be able to recognise the product at stores 6) Wha

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any  product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women have to be housewives and cant be doing anything else with their lives. Women are just robots with no emotions and they have to be happy being a housewife in the first advert  it implies that the woman just follows the man. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples The third image demonstrates how modern adverts stereotype woman as having to look good which puts a lot of pressure on women at the time to look a certain way

 Learner Response  WWW: Q2 Is Solid and shows potential but overall this is a lesson in the importance of revision and exam technique. EBI: Revise Magazine Conventions and CSPs Need Much more for the 8 &12 marks questions if we are aiming for the top levels. Marks For Questions  Q1-1/2 Q2-5/12 Q3-2/6 Q8-1/8  Did you get any  media terminology  wrong in the assessment? Make a note of it here for future revision:  In Q1 I Wrote that a tag-line was a magazine convention. In Q2 i said that they "used serif for their Logo" The title was in serif not the logo wasn't in a serif font. Look specifically at  question 2  - pick out  three  points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.  Colour palette  • Royal green to further reinforce connotations that Kate Middleton is married into the Royal  family and emerald green is associated with the monarchy.  • The shade of yellow again has connotations of happiness, succe