OMO advert: blog tasks

 

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

Women are represented as only being a housewife and not having free will. they also need to be happy with what they are doing. 

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?

 It promotes how much the product can help your housewife's life at home cleaning since now the product can make your "whites, bright".

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The costume and make up of the model placed in the advert suggest that women in the 1950's have to have perfect hair and  make-up even when they are at home.

5) Why is a picture of the product added to the bottom right of the advert?

There is a picture of the product in the bottom right so that you will be able to recognise the product at stores

6) What are the connotations of the chosen colours in this advert - red, white and blue

The connotations of the colours used such as white possibly suggest something is clean or pure and the colour red could suggest blood or love. Yellow could be something shiny, new  or bright .

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text “whiteness alone won’t do” uses persuasive language  to encourage the audience to jump onto the bandwagon and buy the product.They do this by trying to convince the audience that the cloths  just being white isn’t good enough but by buying OMO you clothes wont only be white they will be “bright” this is shown by their slogan “adds brightness to whiteness”.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

This follows the stereotype that woman are supposed to be doing chores for example the washing and drying also the expression on her also suggests that  woman are overly emotional about everything .From what  the woman is wearing it suggests that woman loves dresses also the amount of make-up she is wearing.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert is that women are supposed to do all the housework happily and that women are owned by their husbands. This is shown by her happily hanging all men’s clothes with a smile on her face.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would consider this advert highly sexist and racist since until 1972 that woman didnt have equal rights in America  and the anchorage text “OMO makes white bright” and since the woman is white it may suggest without OMO “whites” are not “bright” or less subtle without OMO white people are not smart.