Gender representation in advertising: blog tasks

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.

Women have to be housewives and cant be doing anything else with their lives. Women are just robots with no emotions and they have to be happy being a housewife in the first advert it implies that the woman just follows the man.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples

The third image demonstrates how modern adverts stereotype woman as having to look good which puts a lot of pressure on women at the time to look a certain way.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?
Women stereotypes in the media changed from women being housewives and nothing else to women having to look a certain way so that they are attractive to men.

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