Represent NHS Blood & Transplant campaign: blog tasks

 1) What does BAME stand for?

'BAME' stands for 'Black, Asian and minority ethnic' and 'BME' stands for Black and Minority Ethnic

2) Why is there a need for blood in the BAME community?

There is a need for blood in the BAME because there are more unique types of blood that are for the majority, found in the BAME community and there weren't at the time of the advert enough people donating their blood. 

3) What does this advert want people to do once they've seen it (the 'call to action')?

Once the person has seen the advert they want them to go and donate blood as soon as they can so that they can save lives and keep people out of the hospital.

4) Why is the advert called 'Represent'?

it's called represent because they want people from these communities to do something and to represent their heritage.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

They have chosen famous BAME celebrities such as Lady Leshurr to try and influence BAME People to follow in the celebrities footsteps and donate blood so that they cam save more lives.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The are multiple ways that people can perceive the scene with the long shot with empty chairs. A connotation of this scene could be that the empty chairs symbolise that there aren't enough people donating and their is empty spaces for them to donate.

7) How does the advert match the key conventions of a typical urban music video?

The advert matches some key contentions of a typical urban music video as it is set in a big urban city (London) they are also filming the advert in a car park and around town.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The advert Subverts Stereotypes when they show a black female scientist ad also when they show a black boxer (Nicola Adams) . This shows that it doesn't matter about ethnicity, masculinity, femininity, age, class, disability/ability you can still become whatever you put your mind to.

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

it reinforces stereotypes when  they show maale as a footballer. One oppositional reading is that they chose the genre of Grime and Rap to represent the BAME community which could be offensive to some people in the BAME community.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (using CLAMPS).

 the scene where they focus on the three empty chairs is a great scene to focus on. this is because    the empty chairs connote that only  3% of people actually donated and they need more people so that they can fill up the chairs