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Reception Theory

Reception Theory

1) What is the preferred reading of a media text?
What The producer is trying to communicate to the audience

2) What is the oppositional reading of a media text?
What You the person consuming the content perceives the media text as

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

In the Harry Brown Trailer , the Preferred  Reading of the content from the producers would be that young people are dangerous and don't have feelings or emotions. 

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people might reject this reading of young people as it could be perceived as stereotyping. This may also deter them from watching the actual movie.


Prefered reading:
The Prefered reading of the mcdonnalds advert could be that they are trying to convey to the audience that the burger is worth your hard earned money and it is all you will need " A meal disguised as a sandwich"

Negotiated Reading: 
A Negotaited Reading of this could potentially be that mcdonnalds is overexaggerating the advert so that they can grab people attention, however it's not totally blown out of proportion as if you ate one of these burgers you would proberly feel very bloated as if you at a "meal"

Oppositional Reading:
An oppositional Raeding could that everything in the adver is blown way out of proportion and in reality the burger doesnt look like that. They only do this to grabs peoples attentions and it may be misleading to a degree 



























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