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Videogames case study 2 - Kim Kardashian: Hollywood blog tasks

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1) What is the objective when playing the Kim Kardashian: Hollywood game?

To become an A-list celebrity and to make a lot of money

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

A-list celebrity is someone who is very very famous in a A-tier of popularity. This is important to Kim Kardashian: Hollywood Seen as the whole bases of the game is about becoming kim kardashian's friend and making it to the top just like her.

3) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
 
The aim of Kim Kardashian Hollywood is to work your way up the celebrity scale from Z-List to A-List. As you play you will interact with a range of real and fictional characters in the United States and around many of the world's most glamourous and famous locations.

4) What characters can you play as? What characters appear in the game?

  • Anna Dello Russo. Khloé Kardashian. Jonathan Cheban. Kris Jenner.

5) What activities does your character get up to in the game? 

Gain points, make “money,” and achieve A-List status

Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

Predominantly young, however older people can enjoy this as well since it is a very easy to pick up and play.

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

Diversion, Personal identity

3) Why is the game so addictive for audiences?

bite-size missions and " rewards" that incentives the player to carry on. they are constantly changing perspectives and changing the readers attention so that they don't get bored of the game.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

Her star power gives the game a significant advantage. Most games are launched without much awareness or discovery

5) What does James Liu suggest is the reason players keep coming back to the game?

Because of its addictive qualities and how they have marketed the game to reach a certain audience. They keep them hooked in by constructing the game in such a way that they will keep being pulled back into the game 

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

it has been criticised for offering a representation of women focusing on appearance, modelling and dating as a way to be successful.

2) What representations of race, ethnicity or sexuality can be found in the game?

The game has been praised for its representation of race, ethnicity and sexuality,with the game offering a diverse range of characters.

3) How does the game both reinforce and subvert stereotypes in the media?

It reinforces the stereotype of how girls only focus on there looks,clothes and popularity throughout the game but by having the option of playing as a man it subverts the stereotype of only woman being such a way.


4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

 Celebrity is represented as something to aspire to even without an obvious talent or ability.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Someone may criticise the game stating that it presents being a celebrity as easy even without talent or ability,or how it presents female celebrities as only focusing on appearance and clothing.


Industries


1) How much does Kim Kardashian: Hollywood cost?


Kim Kardashian: Hollywood is free.


2) How does the game make money?


The game makes money through ads and in-app purchases.


3) What subscriptions are available to Kim Kardashian: Hollywood?


There are three subscriptions available for Kim Kardashian:Hollywood (Gold,Silver and Bronze).


4) How was Kim Kardashian: Hollywood marketed and promoted?


It was promoted through adverts with Kim Kardashian directly talking to the consumer.


5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?


KKH uses media convergence to introduce anyone to the Kardashian's if they didn't already know who they are through the game but it may also get people to buy Kim's products such as her make-up,clothes,etc.



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