Skip to main content

Introduction to advertising: blog task

 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?


I see a product image of the skittles they are trying to sell, I also see the Skittles logo on the packaging and the slogan at the bottom which clearly says ''Taste the rainbow''  The Connotations of The print adverts That I can find are 
Colour Scheme: Multiple Varity of colour Blue, red ,yellow, green etc                        
Slogan: ''Taste the rainbow''
Pack Shot: The Skittles Packet as a central item in the image
 2) For each convention, write about how it might appeal to a target audience. 

The product image may appeal to the audience as it shows what they get if they buy the skittles and allows them to recognise the product easily. The colour scheme is rainbow which appeals to the audience because they are using very bright and bold colours.

3) What is the USP (unique selling point) for Skittles and how do you know?

The unique selling point in my opinion is the colours skittles use because its unique and not a lot of other sweet companies use such a board variety of colours.

Comments

Post a Comment

Popular posts from this blog

Introduction to OSP: Influencers blog tasks

  Introduction to OSP: Influencers blog tasks 1) What years did YouTube, Twitter and Instagram launch? YouTube : 2005 Twitter: 2006 Instagram: 2010 2) What is the definition of an influencer? a person or thing that influences another. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.   Justin Bieber  is known as one of the most “influential” social media users with his 37+ million followers. 4) How big is the influencer industry according to the article? USD 7.36 billion in 2021 5) What are the problems associated with being an influencer? Online Hate and Abuse . A challenge commonly faced by every social media influencer is learning how to deal with online trolls that tend to come from others who are envious of the creator's success. 6) Why is it suggested that audiences actually like being sold products by influencers? According to the consumer survey, this is...
Post a Comment
Read more

Ownership and control: blog task

  1) Why did Facebook buy Instagram for $1bn in 2012? Facebook Bought Instagram  because  Paul Kedrosky, a tech investor and author of the Infectious Greed blog, told the BBC: "I understand Instagram has 13 employees - so at $77m a head that makes it the most expensive business deal in history that I can think of." 2) What are the benefits for media companies of vertical integration? Lower transportation costs and turnaround times. Reduced disruptions and quality problems from suppliers. Lower costs through economies of scale. Improved profitability. 3) What are the benefits for media companies of horizontal integration? It helps to create more money and makes the company more popular among readers 4) What is a subsidiary?  a subsidiary is  a company that belongs to another company 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Disney Sony Pictures Motion Picture Group Warner...
Post a Comment
Read more

KISS FM Breakfast show CSP: blog tasks

  Audience 1) What is KISS FM's mission? KISS FM UK, KISSTORY and KISS FRESH try to entertain 15-34 yr olds What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience for kiss fm are teenagers and middle aged men. a good majority of the kiss audience would fit in working or middle class people.  3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  Kiss use digital media to host competitions and giveaways. they also use technology to engage with their audience by doing polls where  the audience can vote and also ask for requests on who they want to be showcased on the breakfast show. 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?   KISS FM UK use...
Post a Comment
Read more