Audience 1) Read this audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here . I think that the target audience for this TV show are families Since the rating of the TV show was 12 on the DVD in the UK 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: People can relate to the locations such as oxford Personal Relationships: People can relate to the characters in the shows and even become attached to them Diversion (Escapism): It can take people out of the real world and let them be invested int9o the world of the show 3) Thinking of the 3Vs audience pleasures (Visceral,...